Mixed Reality - Reviiiew at the heart of an optical and hearing concept store

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Iris & Octave is a hybrid place that questions our senses in the era of Retail 4.0. At the crossroads between a traditional optical and hearing shop, a science and discovery museum and a Fab-Lab. To give life to this project, Sylvain Figerou, its creator, has notably used Immersion technologies. Shariiing, collaboration and presentation software, and Reviiiew, Mixed Reality application. Focus on our Reviiiew player!

Reviiiew to display and interact with an eye and an ear

Installed on three levels in the heart of Bordeaux, Iris & Octave has several spaces. Of course, there are the traditional optical and hearing sales areas and other examination rooms. But let's focus on the space where our player, Reviiiew, is used.

On the first and last floor, the customer can enjoy a sound shower or a hearing rehabilitation chair. He will also examine the latest exhibition of optical illusions and even holograms!

This is where the mixed reality experiences are discovered. On the hardware side, there are the stand-alone Microsoft HoloLens headsets. On the application side, Iris & Octave chose Reviiiew.

Developed by Immersion, Reviiiew gives access to a gallery of 3D models. The optician displays and interacts with these holograms in collaborative mode with his customer: he moves them, changes their orientation...

With an educational and playful vocation, this experience encourages the visualization, discussion and understanding of vision and hearing disorders.

Reviiiew - how does it work?

With Reviiiew, you simply visualise your 1:1 scale 3D models in the real world with your Microsoft HoloLens.

1/ Import

From your computer, use the USB cable or your OneDrive account to copy your 3D file to your Microsoft HoloLens.

2/ Load your model

From the Reviiiew application on HoloLens, select the 3D file you wish to view.

3/ View your model at 1:1 scale.

The 3D model appears as a Hologram in your physical space. Reviiiiew's intuitive interface allows you to adjust your model's unit, position and orientation.

4/ Collaborate

Reviiiew allows you to invite someone else who is also equipped with a Mixed Reality device and the Reviiiew player to participate in the same meeting.

How to get it? Installation is simple. Just search for "Reviiiew" in the Microsoft store of your HoloLens and install the application.

 

A clientele won over by Mixed Reality

"Customers are pleasantly surprised, the wow effect of Immersion's technological experiences is undeniable. Their playfulness too", says Sylvain Figerou.

 "With Immersion's technologies, Reviiiew and Shariiing, our shop becomes fun and different. We create a special relationship with our customers, centred on the human being and his senses. They come to live a human and sensory experience that they won't find elsewhere", confides Sylvain Figerou.

"Nothing ever happens in an optical shop When asked why he created Iris & Octave, Sylvain Figerou replies, disillusioned: "Nothing ever happens in an optical shop...". 

He adds, "What I like about my job is taking the time with the customers. I like to teach them new things, to have them question their senses. All that doesn't exist in a traditional shop! So I imagined it and then made it happen.

By creating Iris & Octave, Sylvain Figerou wanted to improve the accessibility to information on vision and hearing disorders thanks to new technologies, in particular with Shariiing and Reviiiew by Immersion. How can we do this? By reenchanting the customer experience through sensory and playful experiences and a fab-lab. The customer is no longer just a customer, he becomes the actor of his experience.

 

Find Reviiiew for sale on our corner shop or by contacting our experts!


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UNE LICENCE REVIIIEW

To learn more about Mixed Reality and Remote Assistance, download the free white paper written by our expert on the subject: click here.

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